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Sports Business & Technology
15.09.2025
5 min read
Apple’s F1 Victory, Ted Lasso’s $500M Run, and the SportTech Investment Boom
Apple’s first box-office #1, 'F1: The Movie,' signals a strategic push into sports storytelling. Coupled with 'Ted Lasso’s' $500M run, Apple is using entertainment to grow niche sports like F1 into mainstream hits.
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