Apple’s F1 Victory, Ted Lasso’s $500M Run, and the SportTech Investment Boom

As racing drama “F1” celebrates a victorious box office lap, Parrot Analytics reports Apple TV+ soccer comedy “Ted Lasso” has generated more than $500 million in global revenue since 2020.

Apple’s latest theatrical release, F1: The Movie, recently became the company’s first film to top the box office in its opening weekend. The movie outperformed recent Apple Originals like “Napoleon,” “Killers of the Flower Moon,” and “Argylle,” particularly in the U.S. market — a notable feat given Formula 1’s historically low traction in America.

The success highlights Apple’s broader strategy of using sports storytelling to grow niche sports into mainstream audiences, much like Netflix’s “Drive to Survive” did for F1.

“Ted Lasso” remains a cornerstone for Apple TV+, generating over $500 million in global streaming revenue since 2020. Its witty take on Americans discovering soccer resonates worldwide, demonstrating the long-tail revenue potential of sports-adjacent content.